Job Objective:

Create and maintain a strong online presence for UAE Accountability Authority (UAEAA) and implement online communication strategies through social media accounts in accordance with the policies and procedures and UAE Government-wide communications guidelines.

Key Responsibilities/Duties:

Strategy and Planning:

• Contribute to the development, implementation, and update of the section related policy, procedures manual, delegation of authority, systems user manuals and standard forms, and ensure alignment with UAEAA’s overall policies and procedures.
• Contribute to the development, implementation, and update of the sections’ responsibilities, budget and procurement, and operational plans ensuring alignment with the department and sector strategy and objectives, and UAEAA’s mission and vision.
• Assist in the development of the section Key Performance Indicators (KPIs) and ensure to meet individual KPIs to improve efficiency and effectiveness.

Operations (with sub-headings):

• Build and manage UAEAAs’ social media profiles and presence, which may include Facebook, Instagram, LinkedIn, YouTube, and Snapchat, and identify additional channels that may be deemed relevant.
• Create engaging content which is appropriate for specific networks to spread awareness.
• Monitor and engage with relevant audiences on social media platforms about UAEAA and respond professionally to any positive or negative comments.
• Create a Social Media Content Calendar Plan and manage the implementation in line with communications plans.
• Ensure all publications are done within the stipulated time frame.
• Analyze potential strategic partnerships for expanding UAEAA’s online presence and network.
• Measure and report the social media performance, effectiveness, business impact and assess against goals (KPIs), etc. and inform the Senior Management.
• Ensure to use appropriate content and correct hashtags, tags, etc. on all social media platforms.
• Review new techniques for social media posting and keep the company at the forefront of all social media ideas and tactical strategies.
• Update and highlight the latest trends and best practices for both online and offline communications to the Senior Management.
• Ensure every task carried out is in line with international and local laws and regulations i.e. across social media.
• Confirm the correct usage of all content ensuring adherence to UAEAA standards.
• Create engaging text, image, and video content in line with UAEAA’s business strategy.
• Design posts to sustain readers’ curiosity and create noise around new requirements.
• Monitor and measure web traffic and provide report to UAEAA management.
• Stay up to date with changes in all social media platforms ensuring maximum effectiveness.
• Facilitate online conversations with relevant stakeholders and respond to queries.
• Develop an optimal posting schedule, considering web traffic and stakeholders’ engagement metrics.
• Oversee social media accounts’ layout and ensure alignment with UAEAA’s branding standards.
• Adhere to the UAE copyright law in order to protect intellectual property rights and avoid copyright infringement.

Talent Management and Development:

• Ensure completion of required trainings and certification programs in order to keep current with job requirements and ensure continuous performance improvements.
• Obtain timely performance review assessments for midyear and annual performance review and ensure to meet the set KPIs.
• Keep current with updated information relevant to the role to ensure standard performance level is achieved.
• Contribute to knowledge dissemination/sharing to build internal capabilities of the team and maximize their effective performance.
• Contribute to the development of UAE National employees in line with the objectives of the Authority and its Emiratization strategy.

Corporate:

• Ensure adherence and compliance with all UAEAA corporate policies, procedures and guidelines (HR, IT, Procurement, Finance, Health and Safety, etc.).
• Prepare section’s related correspondence such as e-mails, memos, and letters to ensure professionalism, completeness and accuracy of information.
• Retain, document, preserve, and archive section’s related physical and electronic records in accordance with relevant policies and procedures.
• Respond any section related queries and provide required support to relevant UAEAA’s organizational units and employees as and when required.
• Utilize relevant technologies used within UAEAA in order to optimize work efficiency.
• Demonstrate compliance with UAEAA’s values, Code of Business Conduct and ethics at all times to support the establishment of a value driven culture within the Authority.
• Contribute to the identification of opportunities for continuous improvement and sustainability of systems, processes and practices considering global standards, productivity improvement and cost reduction.
• Contribute to the preparation and submission of timely and accurate statements and reports to meet department requirements, and quality standards.
• Co-operate in the implementation of the relevant health and safety legislation, policies and procedures, in the performance of duties.

General :

• The level of performance should reflect the academic qualification, type of courses in the field of specialization, employee job level, and the level of productivity.
• The academic and professional certificates required and approved by UAEAA should be acquired within the period specified and based on the employee’s Individual Development Plan.
• Perform the task and responsibilities independently unless an approval or directive was obtained to delegate the task to other employees in case of incapability to perform the tasks and responsibilities.
• Ensure teamwork, collaboration, and dedication in performing duties. 

Requirements:

• Bachelor's degree in Marketing, New media, or relevant field
• 4 - 6 years of relevant experience in social media management
• Proficiency in Arabic and English.