Enhances the organization's public image by managing and producing high-quality media and digital content across various platforms, including publications, social media channels, and media relations. This section develops and manages official social accounts, ensuring consistent digital engagement and alignment with organization communication strategies. It collaborates with media networks to promote organizational messages, ensure effective media coverage across all the organization engagement. Additionally, the section oversees graphic design, digital content creation, and maintains an archive of visual and social media documentation. Through media monitoring, social media management and targeted communication strategies, the section ensures the organization’s messages reach a broad audience and reinforce its positive reputation.

1. Develop the Section’s annual strategic and operational plans, including KPI’s, initiatives, projects, activities, and risk registers.
2. Contribute to the development and update of policies, procedures, and internal regulations in coordination with relevant organizational units.
3. Prepare the section’s annual budget and procurement plans and monitor expenditures in coordination with the relevant organizational units to ensure operational needs are met while supporting the achievement of UAEAA strategic goals.
4. Monitor the implementation of approval strategic and operational initiatives in coordination with concerned departments.
5. Oversee the execution of service contracts related to the Section’s mandate and scope of work.
6. Perform any other duties assigned by leadership within the scope of the Section’s mandate.

Academic Qualifications

Bachelor’s degree in relevant subject area

Master’s degree in relevant subject area

Professional Certifications

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APR

Language Proficiency

Proficiency in Arabic

Proficiency in Arabic and English

1. Develop and set the visual identity standards and brand guidelines.

2. Ensure the consistent application of the visual identity across all printed materials, digital platforms, and advertising content.

3. Review all materials, publications, and marketing assets prior to release to ensure compliance with the approved visual identity.

4. Provide ongoing support and coordination with organizational units to develop and supply the required visual materials in alignment with the visual identity.

5. Carry out periodic updates to the visual identity, where needed, to reflect changes and emerging requirements.

6. Oversee the management and organization of events and occasions, such as conferences, seminars, meetings, celebrations, and participation in exhibitions and other events within the UAE and abroad.

7. Define the objectives of each event and its target audience, coordinate with the relevant entities, and prepare the event agenda and logistical arrangements.

8. Ensure venue readiness prior to the event, address any emergencies or unexpected changes, and ensure smooth implementation of the event plan.

9. Manage partnerships and sponsorships with various entities, and coordinate with the Strategic Relations Sector to identify key strategic events in which participation is required to strengthen brand positioning.

10. Develop, prepare, and implement awareness plans for events, including defining objectives and target audiences, and proposing appropriate materials and approaches in coordination with the relevant organizational units and in alignment with the Authority’s strategy.

11. Develop, prepare, and implement a brand positioning campaign for the Authority’s identity, including defining objectives and target audiences, and proposing suitable materials and methods in coordination with the relevant organizational units and in alignment with the Authority’s strategy.

Media Content Management

Write, review, and manage media content for various publications and platforms, ensuring consistency, accuracy, and alignment with organizational messaging and objectives.

Social Media Management

Manage social media accounts, including content creation, engagement strategies, and performance monitoring to enhance the organization's online presence and public image.

Media Relations

Build and maintain relationships with media networks and agencies, effectively market the organization's projects, and select appropriate media channels for communication to reach a broad audience.

Event Management

Organize and manage media relations for events and press conferences, coordinate media interviews, provide field support, and select the most appropriate media channels based on event type.

Media Monitoring

Oversee media monitoring, analyze media coverage, identify areas for improvement, and control results to ensure effective communication strategies.

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Committed

The ability to demonstrate reliability through consistent attendance, punctuality, responsiveness, availability, and full engagement in assigned responsibilities and development opportunities.

Optimistic

The ability to maintain a positive, can-do attitude when facing challenges, demonstrating resilience and encouraging a constructive outlook in oneself and others.

Respectful

The ability to consistently treat others with dignity, valuing diverse perspectives and contributions, and maintaining a professional, courteous demeanor in all interactions.

Ethical

The ability to adhere consistently to organizational values and principles, demonstrating honesty, integrity, and transparency in decisions and actions.

Collaborative

The ability to work effectively with others toward shared goals, fostering an environment of cooperation, valuing diverse perspectives, and maintaining open, respectful communication.

Adaptable

The capacity to adjust effectively to new conditions, remain flexible in response to evolving circumstances, and maintain a positive, solution-focused attitude during change.

Analytical

The ability to evaluate complex situations by identifying patterns, using logic and reasoning to assess information, and developing effective, evidence-based solutions.

Proactive

The tendency to take initiative, anticipate future challenges or opportunities, and act in advance to address them. Includes seeking improvements, taking responsibility, and driving positive change.

Effective Communication

The ability to articulate ideas clearly and persuasively, engage in active listening, and promote transparent, two-way communication across all levels of the organization.

Team Building

The capacity to build, lead, and sustain high-performance teams that align with organizational goals while fostering collaboration, shared values, and mutual respect.

Strategic Thinking

The ability to set a long-term vision, align resources effectively, and develop strategies that drive organizational success while adapting to changing environments and market conditions.

Decision Making

The ability to evaluate complex situations, assess risks, and make informed, timely decisions that align with and support the organization’s strategic objectives.